While Valentine’s Day was the gift receiving day for males, White Day (March 14) is the female-receiving counterpart. All guys who received a gift, should return the gesture on this special day.
Gifts usually come as chocolates, or sweets. Either way, it’s part of Japanese culture that guys spend more money on the gifts to girls. My coworker joked with me, that girls can go cheap on the guy’s gift – but not vice versa. “It’s for their sense of pride if they know what’s good for them”, my coworker smiled.
Happy White Day!
BC Roll in Japan 